Welcome to Outfit Additions!

We are a California based accessories retailer of fashion jewelry, belts and wallets. We are based in Berkeley, California, about 10 miles east of San Francisco.

Our focus is on sourcing products that have beautiful design and color at an affordable price point. We source our jewelry from artisans across the US and abroad while the silk collection is designed and manufacured by us.

We price competitively and offer a peace of mind guarantee.While there are many places to buy jewelry & accessories - from boutiques to big box retailers to marketplaces like ebay and Etsy - our vision is to build a brand around artisanal product. We are starting with jewelry but are looking to expand into other categories.

Ash Moosa, Founder, etc, etc. I spent about a decade in several corporate roles focusing on marketing strategy & analytics. During my five years with Gap’s ecommerce division in San Francisco, I worked on a variety of data-driven marketing projects for all of their brands - Gap, Old Navy, Banana Republic, Piperlime & Athleta. Prior to that, I spent four years with Upromise, a startup in Boston, helping them with marketing and customer analytics for clients like Staples, Citi, Bed Bath & Beyond and others.

While my corporate experience helped me acquire many business, marketing and analytic skills, starting a business pushes you to learn new things - I took photography classes so I could take professional product shots and learned the basics of web development so I could make minor site edits.

I have a Masters in Technology & Management from the University of North Carolina at Greensboro. I live with my wife in Berkeley. In my spare time, I love roadtrips/traveling, trying out new restaurants or am watching a show on the Food Network or HGTV.

Once again, welcome to Outfit Additions. We hope you enjoy shopping here. If you have any questions or have feedback, please contact us.